Jeff Fromm

With more than 25 years of brand marketing experience, Jeff Fromm is a subject matter expert and top-ranked speaker on youth marketing, consumer trends, and innovation. He is also a weekly columnist for Forbes and co-author of 3 youth marketing books: Marketing to Millennials, Millennials with Kids, and Marketing to Gen Z. His latest book is The Purpose Advantage.

Jeff Fromm helps his clients create marketing and innovation best practices. With years of brand marketing consulting experience forming the basis of his presentations, Fromm’s humorous stories and provocative new strategies are supported by hard research and proven client profit growth.

Known for his understanding of the Millennial and Gen Z markets, Jeff Fromm has traveled the world sharing insights on how youth culture is impacting the marketplace — as well as other important consumer behaviour trends, like the increasing role of sustainability and innovation in driving purchase decisions.  A veteran speaker who can customize on request, Fromm’s vast experience can be applied specifically to the needs of any organization.

Fromm earned an economics degree with an emphasis in marketing from The Wharton School of the University of Pennsylvania and attended The London School of Economics. He is the president of Futurecast, a forward-thinking trends consultancy, and a partner at Barkley, a creative idea company.

Particular areas of expertise include:

• Marketing & Branding
• Consumer Behavior & Consumer Trends
• Creativity & Innovation
• Marketing to Millennials
• Multi-Generational Marketing

VIRTUAL KEYNOTES:

Sales & Marketing Strategies to Thrive Through the Pandemic +

Your employees and consumers are expecting more and looking at your brand values. In this talk Jeff Fromm will review new strategic frameworks and best practices used by brands to navigate uncertain times.

Audience Takeaways:

• An action plan based on an economy and consumer in recovery.
• How to use brand empathy as a superpower to unlock your brand potential.
• Consumer culture trends to follow.
• The role of innovation.
• How to think about trust. --

2020 Changed Marketing Forever: Marketing to Gen Z +

From an ongoing pandemic, dire economic fallout, a polarizing election year and a very real conversation about equality and social justice, 2020 will have a lasting impact on the way Gen Z engages with brands. Jeff Fromm will provide you with insights and strategies on connecting with this increasingly important demographic.

Audience Takeaways:

• Why a neutral brand stance is a failing strategy.
• Barriers to Gen Z’s trust of your brand.
• New rules of purpose & sustainability for brands that are winning.
• Youth culture trends impacting food culture, tech culture, social media and more. --

Sustainability & Innovation Are Driving Growth at The World’s Leading Brands +

In today’s noisy market where savvy consumers have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization—your brand— from the competition. In this talk, Jeff Fromm looks at the roles of purpose and sustainability through the lens of innovation — and how to apply new models to your business to drive growth.

Audience Takeaways:

• Understand the meaning of brand purpose and why this matters in today’s marketplace.
• Improve customer loyalty, drive revenue, and differentiate your brand.
• Barriers to Gen Z trust of your brand.
• Leading with innovative strategies—grounded in research—to immediately influence the purchasing decisions of modern consumers that impact frequency of use and price advantage elasticity.
• Discover how we in a new era where brands integrate sustainability into their business models.
• See how Wall Street is now paying attention. --

Additional VIRTUAL / LIVE Keynotes:

How to Market to Gen Z & Develop Customers for Life +

By the end of the year, Gen Z will become the world’s largest and most powerful consumer force in the market. Connecting with these teens and young adults in ways that lead to growth and market shares will require real change, not just tweaks to a Millennial marketing plan.

This program reveals surprising ways Gen Z is driving a new era of empowered consumerism, rewriting the rules of the market through their old school values and desire to co-create with their favorite brands. Companies and organizations that get this right create fans for life. Those that fail to understand this risk…everything.

Key takeaways:

• Leave with authentic strategies to get past Gen Z’s 8-second attention span to create genuine emotional connections that lead to Brand Love™
• Understand why blatant advertising messages will bomb with these modern consumers as well as how to tap into contagious influencer marketing networks
• Uncover how to create experiences to engage Gen Z in ways that impact consumers in every generation.

In this pivotal presentation, world-renowned consumer expert Jeff Fromm, will equip your team with innovative strategies to reach and engage this mobile-first and socially conscious cohort. The time to learn who Gen Z is and what they want is NOW—this is the way to do it. --

The Future of Consumer Engagement:
Leveraging the Millennial Mindset® to Grow Your Business +

The jokes at the Millennials’ expense are aplenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, your future depends on your ability to successfully connect with them—which goes far beyond having a Twitter account and a flashy advertising campaign.
This presentation provides an enlightening look at a spend-happy consumers and a practical plan to build Brand Love™.

Key takeaways:

• Uncover brand-new insights for marketing to Millennials and drive loyalty from both your consumer base and workforce alike.
• Understand the impact of Millennial influence across generational lines and gain step-by-step tactics you can immediately apply to channel-based marketing plans.
• Leave with innovative strategies—grounded in research—to immediately influence the purchasing decisions of modern consumers that impact frequency of use and price advantage elasticity

In this pivotal presentation, world-renowned consumer expert Jeff Fromm, will provide your audience with data-driven insights that drive results through authentic engagement—the foundation to future-proofing brands. --

The Purpose Advantage: Brand Building & Brand Purpose +

We are in a new era of brand building, one that’s evolving the rules of the market. This means it’s paramount you understand and align on how to differentiate your brand and drive revenue—brands with soul outperform their peer groups. But many brands still struggle to arrive at a brand purpose that will ignite the hearts and minds of customers and their workforce while honoring the brand’s history and reflecting its organic ethos. In this talk, you’ll learn how brands are using new business models to win the hearts and minds of their employees and consumers, as well as:

• Understand the meaning of brand purpose
• Define why this is matters and is crucial in today’s marketplace (improve customer loyalty, drive revenue and differentiate your brand)
• Why Brand Purpose impacts profit growth
• Discover traps & blindspots and how to avoid them --

Purpose Driven Innovation & Driving Brand Love® +

In today’s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization—your brand— from the competition. In this talk, we’ll look at the roles of both purpose and innovation — and why they are the two key strategies used by brands creating meaningful differentiation and have a competitive advantage that fuels both growth and profit.

Key takeaways:

• Uncover why today’s modern consumer leans to brands whose values align with their own (the difference between a discerning vs disloyal consumer)
• Gain step-by-step actions for building a strong purpose that resonates throughout an organization and beyond – and how this also impacts employee retention & boosts morale
• Understand how purpose creates cultural conversations & societal benefits
• Learn the Purpose-Profit Loop™ – and why this is the driving force to increase profits and how it’s a virtuous cycle --

For more information on Jeff Fromm, speaking fees & booking Jeff Fromm as your virtual keynote speaker, contact us.